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Innovators from Interparfums, L'Oréal, Boy Smells, L'Occitane, Pura, P&G and more will explore strategies shaping modern perfumery.
March 19, 2026
By: Christine Esposito
Editor-in-Chief
The World Perfumery Congress (WPC)—hosted by the American Society of Perfumers on June 23-25 at the Monterey Conference Center in Monterey, CA—will bring together the global fragrance community for an exploration and celebration of fragrance artistry, science, technology and business. Global leaders and innovators from Interparfums, Inc., L’Oréal, Boy Smells, L’Occitane Group, Snif, Euromonitor, Pura, Procter & Gamble and more will take the stage to showcase the ideas, ingredient...
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